TerraGolf
Eco-conscious golf brand
Tasked with managing marketing team across Instagram, Facebook, Linkedin, Tiktok
Focus on Instagram presence with graphics and layout
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TerraGolf is a startup in the eco-friendly sector of Golf merchandise and needed guidance rolling out its new flagship product alongside an online presence on social media. The task from there was to strategically align the marketing team to approach each social media app whether it be Tiktok, Instagram, Linkedin, and Facebook directly while regularly consistently posting content.
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This involved market research about what advertising stood out in the Golf sector and creating the TerraGolf brand image through reverse- engineering the eco-friendly and fun lifestyle the CEO wanted to put forth.
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The results involved a steady increase in engagement and following on Instagram over a 3 month span, a brand identity video, a professional presence on Linkedin and Facebook for prospective clients to view, business marketing materials for sales reps to send clients, and a Tiktok presence which funneled viewership onto other TerraGolf social media.

Midnight in Paris
Created a musical ticketed event
Strategically designed, handled opener along with event logistics, and performed as main DJ
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During my senior year at California Polytechnic University - San Luis Obispo, I wanted to prove I could create, manage, advertise, and perform a ticketed musical event. The challenge revolved around pricing as venues in the area were pretty pricey when it came down to the duration of the event, security, insurance, vendors, staffing, and even musical performance equipment.
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By reaching an agreement that was mutually beneficial with a venue owner and by assuming the financial risk on the night, I was able to acquire the means of producing the event. Afterward, I formed a team of micro- influencers in San Luis Obispo who could help me market the event interpersonally across all of our social spheres and used the Partiful app to manage ticketing and rsvp socially through people's mobile devices.
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The result was a sold out venue, I had an opening act before I did an original musical composition, and both the venue owner and I were happy with the event's turnout.

RedBull x Mustang News
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As part of one of my marketing project classes, my group was assigned to collaborate with the school news organization to promote increased viewership of the Cal Poly sports teams. The challenge was revamping their strategy in a short period of time to attain as many new viewers as possible.
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My team not only revamped the Instagram strategy of Mustang News, but we created a sportscaster competition to drive natural student engagement which included event digital graphics, engagement-focused story posts, and banners. To further our offerings, I reached out to Red Bull to create a mutually beneficial relationship where we marketed their brand and products through offering it as part of the event. The result was sustained growth on Mustang News' social media and sports streams for the rest of the 2024 year.

Shabang
Music festival in San Luis Obispo

Created and performed original music composition.
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Wavzine
Art collective based in San Luis Obispo

As part of the wavzine artist collective, I helped in various teams regarding music playlists, articles, magazines, and event creation. For each team, content was pumped out as a result of group deliberation, idea sharing, and collaboration. Specifically, I would share strategy and ideas communicating between content managers and the artist themselves. Along with that, I would provide input and long term strategy as it related to continuing to share content that students and young people in San Luis Obispo were hungry for, this was especially highlighted with our seasonal and event specific music playlists released through the Wavzine website and social media. 

Bounce
Ticketing and social media event application

Hired to put together team in san luis obispo, put events on the app collabing with bars and venues and frats Photos of app, san luis obispo area, photos of events I put on.
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Hired as a Campus Lead Outreach tasked with implementing the Bounce social ticketing app into the San Luis Obispo social scene. The task was to prepare a year-long strategy on how to onboard event creators onto the app and then implement it. First I reached out to specific people in the area who I thought would be successful in reaching every social sphere while also guiding users towards eventually creating consistent events on the app.
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Once my team was in place, we targeted organizations and venues in the area that consistently had events whether it be Fraternities, Sororities, Campus Clubs, Bars, Clubs, etc, and helped them host their own events from advertising to logo creation, venue placement, logistics, etc.
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The result was several Fraternities onboarded onto the app within a year, one large ticketed inter-fraternity event, and many smaller events ranging from weekly meetings to once-a-week parties. The app saw over a hundred active users within a few months of the first year of collaboration.

LVIN
College trip service
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Led san luis obispo campus and hired ambassadors to get people on trips.
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Hired as a Campus Manager to assemble a team of ambassadors to effectively market: Spring Break and Vegas trips to organizations at California Polytechnic University - San Luis Obispo. The challenge was finding the right ambassadors with select spheres of influence who I could equip with a combination of offerings and marketing materials. To address this, I thoroughly vetted candidates according to the social groups I knew would be interested in the LVIN trip offerings and then equipped them with the necessary materials to present offerings on their own. The result was two years in a row, successfully meeting a 125- person quota on spring break trips.